Enhancing UX with evidence-based, user-centric design

Alex Deane
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Enhancing UX with evidence-based, user-centric design

Byron Baker is the Head of Design at Blink UX, an Evidence-driven Design™ firm solving customer experience (CX) and employee experience (EX) challenges for businesses. He joins the show to share his experience leading a team of design experts as they create user experiences that truly enhance the value and impact of devices. He dives into their diverse and fascinating portfolio, spanning from modernizing the trucking industry with a seamless on-the-road experience to a device that ensures your shower temperature is always perfect. He shares their comprehensive and effective methods for gathering customer insights that have helped them deliver on what truly matters to customers.

  • 7:15 - What Blink UX does
  • 8:15 - How Blink UX has helped customers upgrade their customer experience
  • 19:20 - Helping Moen create a spa like experience at home
  • 24:30 - Tips on gathering customer feedback to truly understand their needs
  • 27:25 - Strategies for keeping innovation alive
  • 32:30 - Where to learn more about Blink UX

About the There's a Device for That podcast

Discover the unprecedented device-based solutions changing the world around us.

There’s A Device For That! showcases the unprecedented device-based solutions changing the world around us and bringing to life experiences we once didn’t think possible. In each episode, our host, Sudhir Reddy, chats with an industry leader driving cutting-edge technology, such as line-busting devices, AI-enabled doorbells, and next-generation connectivity solutions, to explore what kind of impact they’re making and what’s in store for the future. Join us to uncover the progressive ideas transforming our daily lives, from how we work to how we play to how we connect.

There’s A Device For That! is brought to you by Esper, the industry's first DevOps platform for device fleets. For a full list of all episodes, head here.

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Alex Deane
Alex Deane

Alex is a Content Marketing Manager with 7+ years experience in content creation, creative direction, and project management for tech companies. She is also the producer of Esper's podcast, "There's A Device For That!", where we discuss the progressive device-based solutions transforming our daily lives with today's leading innovators.