Stop Leaving Revenue on the Table: Why Resellers Need to Own Device Management

Value-added resellers: Your customers aren’t deploying a few devices anymore. They’re rolling out fleets — kiosks, POS systems, tablets, handheld scanners, digital signage, AI-enabled endpoints — often across multiple operating systems and hardware vendors. And when something breaks, slows down, or needs updating… guess who they call?

If device management isn’t part of your offering, you’re missing the easiest way to create sticky, recurring revenue and deeper customer relationships. In this episode of BlueStar Nation, Esper’s SVP and Chief Evangelist Keith Szot breaks down why device management shouldn’t be an afterthought in your deployments — it should be the front door to bigger solutions, new services, and higher-margin deals. Because here’s the reality: the partners winning today aren’t just selling devices. They’re owning the lifecycle of the entire device fleet.

In this video, you’ll learn: Why device management is the most overlooked growth opportunity in the channel — and how partners are using it to open entirely new solution conversations. Explore How zero-touch provisioning can eliminate costly deployment headaches and get devices store-ready in minutes. Learn why multi-OS environments (Android, iOS, Windows, Linux) are becoming the norm — and how managing them from a single control plane creates massive value for customers, and learn how device management turns one-time hardware sales into long-term, recurring services that keep you embedded in your customer’s operations.

The best part? Most of your competitors still treat device management like a technical checkbox.

That means there’s a massive opportunity for resellers who flip the script — lead with device management, solve operational pain, and become indispensable to their customers.
If you want to build stickier accounts, unlock new use cases, and turn deployments into ongoing revenue streams, this is a conversation you don’t want to miss.

‍